Lastminute.com posed an exciting brief to drive customers to the website through ambient media. By placing the consumer in novel seating during the daily commute I responded to the problem with a fun and memorable proposal.
In an effort to boost sales among young males I proposed the launch of two new flavours representing the opposing aspirations of ‘lads nights out’, relaxing and socialising or energy and excess.
The Royal Mail Country Definitive Brief called for the celebration of British culture. I focused upon the Great British pub as often found at the heart of the community and unique to our national way of life.