The work of Graphic Design graduates from University College Falmouth 2010

Jessica Williams

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Ted Baker

This is a concept for Ted Baker stores. The concept is based on British Icons, as the Ted Baker brand is very in tune with its heritage. Above is the Abbey Road album cover by The Beatles. All models must be in the correct stance wearing suits from Ted Baker’s collections. It portrays humour as well as sophistication.

Each bag will hold a tag with a unique code on it. If the customer goes to the Ted Baker website and enters the code, they enter themselves in the prize draw to win a range of tickets to UK events to help celebrate Britishness.


An editorial project to design and set the style for a new trendy current affairs magazine called Objective.

Winter Olympics – Sochi, Russia, 2014

A set of signs for the Winter Olympic Games in Sochi Russia, 2014.

A set of pictograms for the sports:

An interactive timetable at the visitors center: