A campaign for Lloyds TSB as a partner for the London olympic 2012:
The vision of this campaign is to inspire parents across the UK to have fun with their children on their journey to the London 2012 Olympic and Paralympics Games. Olympic brilliance can be obtained if you work hard.
Spreading the message “Olympic brilliance has to start somewhere” across the UK on big billboards, bus stops and tube stations. The campaign is a series of three posters, cycling, swimming and running.
The goal with this campaign is to push the idea further and spread the vision and values of the London 2012 Olympic Games to communities right across Britain.
The Trust Charity
A self initiated project about the problem of deciding which charity from among thousands to trust. I have taken this problem and solved it by producing a trust logo and a questionnaire. The Trust Charity logo is a quality medal which tells you that the charity is recognised by an International standard: Gold: 80% – 62%, Silver: 62% – 57%, Bronze: 57% – 52%.
On the web site there is a questionnaire helping the user to choose their own personal charity by taking them on a journey through the choices they need to make to find their charity.
To promote the web site I have made a poster campaign highlighting personal choice: one charity is important for one person, but a another is equally as important for someone else