The Body Shop
Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.
The campaign focusses on being the FIRST to achieve something. Just as Anita Roddick was the first to open The Body Shop, Neil Armstrong and Buzz Aldrin were the first men to land on the moon.
The Humble Can
An annual report promoting the benefits of using metal as a sustainable food packaging material. To be sent out via direct mail to packaging decision makers, legislators and brand owners.
A series of posters promoting the positive qualities of a can as a food packaging material by humanising its features.